Attribution
Measure ad performances by predefined rules.
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Mobile ad performance tracking & unified reporting
Measure performance of major global media with just a few clicks.
- Tracking performances of major media partners e.g., Google, Facebook
- Numerous filtering options, indispensable for ad performance analysis
- Unified dashboard to check all media performance at a glance
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Mobile ad performance analytics embracing all user behaviors
Provides metrics that enable you to analyze media performance to embrace various user behaviors
- Provide thorough open metrics in real-time; new install, re-open, and re-install
- Provide reports for both Engagement and Re-Engagement
- Provide custom event analysis feature, e.g., registration, character creation, specific purchases.
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All-link feature for ROAS maximization
Use All-link feature to land users to any page with one tracking url.
- Set up separate landing pages according device OS, mobile web and app.
- Deeplink options available for fixed or dynamic, to fit ad types.
- Performance analysis on app-open via deeplink and re-engagement
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Features to defend fraud traffics
Defend against fraudulent traffic that is distorting legitimate ad results and costing you money.
- Features to prevent click injection and click spamming
- Features to detect abusing possibilities from IP, country, device and to exclude from ad performance
- Features to monitor via analysis on CTIT(Click To Install), OS, country, and language
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Detailed ad performance analysis
Add a variety of conditions to further analyze your ad performance.
- Add conditions for analysis by campaign, creative, billing type, keyword, etc.
- Added conditions can be combined with custom audiences to cronfigure new additional analysis conditions
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Attribution modeling
Select and set priorities on attribution metrics to align with your media operation strategy.
- Adjustable lookback window for attribution of install conversions
- Adjustable lookback window for app opens and in-app events
- Adjustable priorities against attribution methods
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Multi-touch Attribution
See which media attributed to your ad performance as well as last touch attribution.
- Analysis on overall media attributions before the last touch
- Scoring feature to support easy measuring of attribution level
- Analysis on various user behavior points, e.g., new install, re-install, in-app events, etc.
